Perfect Diary is regarded as the king of Asia makeup brands. In 2017, Perfect Diary was born to explore unlimited beauty. We want to make it easy for everyone to be beautiful. The core concept of “Perfect Diary” is “Unlimited Beauty” to let everyone not to be bounded by labels, but to embrace their uniqueness and expand the endless possibilities in lives. Perfect Diary focuses on the exploration, modelization and expression of beauty, providing everyone with a beauty experience that is within reach and beyond expectation.