Heir takes its meaning Legacy and its sound Aura, founded in 2019 in Shanghai😻
Women's pursuit of beauty is an instinct, and the process of exploring beauty is also the exploration and recognition of self.
Beauty empowers women and is the source of the female self.
Heir advocates simple and elegant natural beauty, and believes that there are infinite possibilities in the beauty of clean primary colors. On top of decoration, it aims to exude women's own brilliance.
Heir - Beauty is found in imperfections.🌸
